Ray meets Kevin Fournier and they develop a friendship that will lead to the launch of one of the most successful companies in the Direct Selling industry.


CEO & Co-Founder Ray Faltinsky travels across America meeting with corporate executives in the Direct Selling industry while writing his thesis on the subject. He graduates from Yale Law School with a passion for the industry and how it can help people from all walks of life live the American Dream.

Scientific research from major universities around the world begins to validate the remarkable health benefits of the goji berry as reported by the Himalayan Healers thousands of years before. Over 80 studies on the goji berry have already been published in prestigious journals, such as:

  • Journal of Alternative and Complementary Medicine
  • European Journal of Pharmacology
  • Journal of Chinese and Herbal Medicine
  • Journal of Ethnopharmacology
  • Chinese Oncology Magazine
  • Chinese Stomatology Magazine
  • Chinese Journal of Biotechnology
  • Journal of Asian Natural Products Research
  • British Journal of Nutrition
  • International Immunopharmacology


History is made when Inc. magazine announces that FreeLife ranks #296 on the Inc. 500 List as one of the fastest growing privately held companies in America.


FreeLife uncovers the secret of the goji berry’s unique polysaccharides that act as Master Molecules in the body. Synergized together, they serve as directors and carriers of the instructions that cells use to communicate with each other. As a result, they are of great importance to the smooth functioning of virtually every cell in the entire body.


FreeLife identifies a Spectral Signature to identify, isolate, and harvest only those special goji berries with the active principles in exact balance for the most potent and powerful goji product.

After years of exhaustive research, FreeLife launches Himalayan Goji Juice, becoming the first and only company to perfect a difficult and demanding proprietary extraction process to create the only standardized form of this incredible plant yet available in the world!

FreeLife establishes a charitable giving program, GojiKids®, to support the Leaders of tomorrow — children all over the world. Each month, a portion of our profits is donated to children’s organizations internationally to help children in need. Recently, the Juvenile Diabetes Research Foundation of Greater New Haven chose to honor FreeLife International as their 2005 corporate honoree due to our involvement in the community.


Ray Faltinsky is honored to join some of the brightest Leaders in the Direct Sales industry by sitting on the Board of Directors for the Direct Selling Association (DSA). FreeLife is the youngest company to have a representative on this prestigious board.

2005 – 2006

In July 2006, TIME magazine named the Himalayan goji berry as the Number 1 breakout Superfruit of the year; referring to it as a source of energy and longevity!


On January 8, 2008, FreeLife® released a groundbreaking study which has been published in the highly respected Journal of Alternative and Complementary Medicine (JACM). As a peer-reviewed journal, JACM will only publish research that has been independently verified by an expert panel of judges, and that level of scientific validation truly represents a first for a juice product in our industry. This pivotal randomized, double-blind, and placebo-controlled human clinical trial showed that a daily serving of just 4 ounces of GoChi™ can significantly improve your health and well-being in 13 important ways in just 14 days! The study was published in the May 2008 issue.


Kevin Fournier is honored to join some of the brightest leaders in the Direct Selling industry by sitting on the Board of Directors for the Direct Selling Association (DSA). Kevin joins the ranks of CEO Ray Faltinsky, who sat on the board in 2003. FreeLife has been an active member of the Association since 1996.


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